About the fire
Wie das Label EL CIGAR entstand und was die beiden Gründer Feri Cilurzo und André Krell verbindet. Über Zigarren, Vision und Freundschaft.
"I've been smoking cigars since the summer of 2016. I was infected by André's calm mood. He was my neighbor, sitting on his porch with a cigar. That image had an incredible effect on me, it was a revelation, a longing that was awakened in me. André and the cigar became a calm pole in my life.
“When I smoke a cigar, I feel grounded, relaxed, happy and grateful, inwardly exploring and in love.”
– Feri Cilurzo
"For more than 15 years I have been seduced by the pleasure of cigars. The older I get, the more important it is for me to slow down from everyday life, to enjoy and to consciously perceive moods. A cigar can open up new horizons out of calmness. When I smoke, I feel calm, contemplative, relaxed and reflective. It's a time out that you give yourself. For me, it has to do with self-love, with self-respect."
“We are not short-term oriented, we want to grow slowly. Instead of a lot of marketing, more enjoyment. And more quality.”
– André Krell
It was late summer on André’s porch. We enjoyed a whisky and a cigar together and suddenly thought: “let’s channel our passion into a project!
A short time later we consolidated our idea in beautiful Tuscany, where principles, visions and ideas were discussed. Our motto quickly became clear. Just do it!
And then there was Ruedi, our future mentor. As a surprise to him, we invited the aficionado to our first tasting.
Ruedi’s relationship with cigars is incredible. He has spent half his life developing and marketing them. And even as a retiree, when it comes to the world of cigars, he didn’t lose a single inch of his passion and enthusiasm for the industry. He continues to commit himself with enormous energy.
It was absolutely magical for us when Ruedi met the Master Roller in the Dominican Republic for the first time. The Master has been in the cigar business for the last 45 years… Both had a sparkle in their eyes and the energy and joy were palpable when they created their masterpiece.. Thus a new icon was born, just like a fine dish made out of wonderful ingredients
“he only thing that could have gone wrong was that we had to smoke our own cigars for the rest of our lives.”
ELCIGAR - Made for pleasure
One thing was clear from the very beginning; only if we ourselves were 100% committed to the idea, only then should the experience be made available to our customers. Smaller quantities, outstanding production, a rolling quality control and thus very short production cycles allowed us to cultivate, develop and celebrate the traditional art of cigar making.
EL CIGAR is fresh, modern and delightful EL CIGAR is for you! – A small diamond in the world of cigars.